Thursday, June 23, 2011

Advertising Starting Soon

Among the important things we learned during the first 4 years of DPW, was that expensive advertising in print magazines, such as American Art Collector, isn't productive.


First, we don't believe American Art Collector accurately represents the demographic of online buyers of small and affordable fine art. Second, we have found that print advertising just can't compete with the exponentially growing exposure that comes from offering a great site with a growing web of link-backs and social media word of mouth.


We believe the best place to advertise is online on heavily trafficked social websites. So, we will begin advertising on a couple very high traffic interior design blogs (one of which, http://www.designsponge.com/, gets 90,000 hits a day) in about a week or two.  These blogs have the same demographics as readers of Martha Stewart's and Oprah's magazines - older afluent buyers looking to decorate their homes. This is the perfect demographic for buying small affordable art online.


- David

9 comments:

  1. David and Carol, I LOVE your plan for advertising!
    I was checking out more sites after reading your ad plan, and found this one:
    http://www.apartmenttherapy.com
    might be a good one to inquire about - small spaces = small art?
    they have sections titled, new york, los angeles, san francisco, chicago, dc, boston, it makes sense for DP because we all ship our paintings everywhere.

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  2. Cathleen,

    Thanks for the suggestion! I'll check it out.

    - David

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  3. That's a terrific plan. With a background in Interior Design I frequent a lot of those sites and agree that is a great place to find potential clients. I just joined your site recently and have already had a lot of traffic to my blog and website. I think what you and Carol do is amazing!!!

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  4. that is amaziiiing thanks a lot Mr/Davied & Carol.

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  5. I agree, YEA to be a part! :D there is also another popular blog called

    Coco and Kelly you may want to look at http://cocokelley.blogspot.com/

    and

    http://decor8blog.com/
    Decor8

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  6. oh and http://www.everythingfab.com/
    Everything Fabulous too!

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  7. Great idea! And I am really excited about your new venture. I plan to join at some point. I'm just not painting full time right now so I don't have enough inventory. Soon, soon!

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  8. Great ideas all! How do we participate in these ad sites with DPW?

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  9. Hi! I just wanted to offer another advertising suggestion: both Federated Media and BlogAds allow you to buy ad space across a variety of sites that meet your criteria. So you could choose several design-type sites at once that way. Just a thought.

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