Among the important things we learned during the first 4 years of DPW, was that expensive advertising in print magazines, such as American Art Collector, isn't productive.
First, we don't believe American Art Collector accurately represents the demographic of online buyers of small and affordable fine art. Second, we have found that print advertising just can't compete with the exponentially growing exposure that comes from offering a great site with a growing web of link-backs and social media word of mouth.
We believe the best place to advertise is online on heavily trafficked social websites. So, we will begin advertising on a couple very high traffic interior design blogs (one of which, http://www.designsponge.com/, gets 90,000 hits a day) in about a week or two. These blogs have the same demographics as readers of Martha Stewart's and Oprah's magazines - older afluent buyers looking to decorate their homes. This is the perfect demographic for buying small affordable art online.
- David
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