Thursday, June 23, 2011

Our Approach

In the world of online art communities and galleries, we are trying something new.

Many artists have told us if we don't limit and jury the DPW membership then we will become like all the rest: just another big website of low quality art.

Well first, I must say that Carol and I are both excited by the talent of our new members. Second, what we have seen, especially in the world of daily painting, is a proliferation of exclusive, high quality, small boutique websites and not big sites full of bad art.

With only 12 artists, this is what DPW was for over 4 years. The most important thing we learned during that time was, while artists love to belong to a small exclusive group, buyers want selection.

So, that is what we are going to give them. Our approach is to offer buyers a large and varied, ever changing selection of original fine art and - this is important - provide easy to use and powerful search tools so they can quickly find what they want, mark artists as favorites, and follow their work. This, is what will keep buyers coming back day after day.

Think of it this way: would you rather have many small NetFlix websites, each with a small limited selection? We wouldn't either.

Follow this link to read more about our approach:

- David

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