Saturday, July 30, 2011

Crowdsourcing Publicity

"Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a "crowd"), through an open call."

I've been thinking a lot about  publicity for DPW lately. My understanding is having contacts in the media this profoundly important and that is why companies hire publicists. Unfortunately, what I don't have is contacts.

At the same time, I am a big believer in what large groups of people, such as all of you, can do, such as with the Help Japan Challenge, which raised over $30,000 in a relatively short time.

So, I am working on a plan to put out a call to our members and all our visitors to help DPW by getting articles and news stories about us in major publications, such as USA Today, Time, News Week, NPR, Network TV, etc., in exchange for payment for each story.

The idea is, to be considered, participants would email us with the target publication and the story proposal. Then, with approval, anyone whose efforts resulted in a story of a certain significance (yet to be determined) would receive a cash reward. At some point, we would stop, for the time being, accepting any more proposals, depending on the success of the over all undertaking.

What do you think? I welcome your feedback!

- David

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