Monday, July 25, 2011

The Traffic Report

After one week in the wild, our first ad on has delivered just over 1,100 clicks. This seems pretty good to me, given that the demographic of Design*Sponge is very much tailored to DPW, and many of these folks are likely to subscribe to the daily email and return day after day.

In continuing the good news, our traffic has also made a big jump in the last couple weeks, from a hovering average of around 2,700 to now over 5,100! We are talking about unique visitors a day.  Not only is that a very big jump, but it is quite a lot of folks. The biggest gain in traffic has been from all the blogs linked to us, followed by Facebook (got to love them), and then finally our well-qualified visitors through our new ad.

While I continue to let the ad simmer, I am going to move on and start working on some press releases. I was successful this last June in getting a full page article in Professional Artist Magazine (formerly Art Calendar) and so will continue my PR work. A good article in a large publication is worth so much more than an ad, and it is free to boot!

- David

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